Why I predict – and have been saying for months now – that Amazon is NOT too big to fail, and that they are on the road to just that as of now.
- And just as I said that ...

Dont get me wrong.

I’d still – at this moment – do biz with Amazon over any other company (well, big company) out there.

But their levels of service now have deteriorated so alarmingly – and more to the point, they could truly care less about the customer – big or small now … that their failure is inevitable (unless something changes, but seeing what is going on nigh nothing is changing for the better overall at Amazon anywhere in the world).

Y’all might think I’m an idiot for saying it, but here it is – again.

NO company is too big – or too small – to fail.

NO company can outlast – or not follow (and not suffer repercussions)  -the Laws of the Universe and business – and universal human interaction.

There is always a price to be paid, although it might not seem evident now, my friend.

And just as I said that on Twitter, I got the usual copy and paste Amazon bots pasting back at me.

Really, what pissed me off so much about the last interaction with them, they simply copied and paste another person’s problem’s solution at me!

And then did what I HATE – “can we get on the phone”?

No, we can’t, Amazon.

For the vast majority of issues, indeed business issues, things are best discussed in WRITING.

And you know as well as I do YOU are in the wrong, therefore YOU do not wish to acknowledge it in writing – its as simple as that!

Not to mention, you couldn’t even get my name right (Amazon).

Which I dont care really, but to call me a name completely different from my own clearly shows some idiot copied and pasted something meant for someone else.

Point out the mistake, of course, Amazon just never responds.

And I gave up trying to deal with them at that point.

The wound festers though – and just as I said this, I googled, and found this.

‘Amazon will go bankrupt’: Jeff Bezos keeps talking about Amazon’s inevitable death | Business Insider India

Say what you like about Bezos, my friend, but I’ve consistently said the man is the best thing to happen to the world since Henry Ford – a modern day Ford.

Just an utter and sheer VISIONARY.

He was thinking about this since 2018!

And now that he’s left, I’ve no doubt it was a planned “leaving” – and covid (which was planned too obviously, though  most dont believe that) was the perfect “foil” for a lot of the big Tech guys to quietly leave.

Google’s founders left – look what has happened to Google and their steady decline.

Right now, they’re dominating the market yes, but if you look at customer service THAT is where the ball stops.

And when the ball stops in an unsatisfactory manner, and scores of customers complain and they sit back and say “we’re too big!” – then that discontent starts to grow – snowball into an avalanche.

I suspect Google’s founders, much like Bezos, predicted something similar for Google.

I dont know about Google.

To me, I’ve always been an Amazon fan.

But sadly, Amazon is now in the “stasis” phase.

Phase 2 as Bezos calls it.

You work your tail off – grow – achieve! – Phase 1

You reach a certain point – get complacent, for a while your past effort carry you along – phase 2 (how well does YOURS TRULY KNOW THIS TOO!).

The decline starts to happen. You see it, but there isn’t much you can do to stop it – so yo uthink (phase 3).

Phase 4 – all gone, unless you rebuild and start from scratch (And I know a lot about that too!).

Lets quote what Bezos said –

Companies have short lifespans… and Amazon will be disrupted one day,” he said.

Asked whether that fact worried him, Bezos replied: “I don’t worry about it because I know it’s inevitable. Companies come and go, and the companies that are the shiniest and most important of any era – you wait a few decades and they’re gone.”

Then this –

Bezos added that he would love for Amazon’s final breath to come after he himself dies.

Bezos elaborated on his “Day One” philosophy in a 2017 letter to shareholders, in which he answered a question he’d got in an all-hands meeting about what “Day Two” looks like.

“Day Two is stasis. Followed by irrelevance. Followed by excruciating, painful decline. Followed by death. And that is why it is always Day One,” Jezos answered.

“An established company might harvest Day 2 for decades, but the final result would still come,” he added. He then talked about how a company can “fend off” Day Two.

“Amazon is not too big to fail … In fact, I predict one day Amazon will fail,” Bezos said in reply to a staffer who asked about big businesses like Sears going bankrupt.

“Amazon will go bankrupt. If you look at large companies, their lifespans tend to be 30-plus years, not a hundred-plus years,” he said.

Amazon is currently at phase two, and hurtling alarmingly fast, though most of the world cannot see it, towards phase THREE.

It’s simple.

What Jeff is saying is what I’ve been saying about the COVID aid packages and such in general.

i.e. you gotta pay the piper SOMETIME.

And for a lot of people, as they’ve finally decided that they cannot keep giving out stimuluses willy nilly i.e. just “printing money” – people are finding out the hard way that “government cannot support them forever” and no, “something wont happen just because it’s America”.

Or, whichever country it is.

Anyway, remember one thing, friend.

The piper always has to – and is paid in one way or the other.

Same thing for your fitness so YOU best be ALWAYS at day one in that regard!

LOTS of people get into day two mode, which is never good …

Lots never start, of course.

It ain’t just something I’m saying, selling  and “let him say it, he wants money” crap.

It’s something very real, something YOU need to think about it too – especially NOW.

Think about it – so says the “modern day Gandhi” as I keep getting called.

It could be the death of ESL, cHina’s decline, everything, I’ve been predicting these things for decades, and while idiots have been saying there is no prize for being right, there are far more consequences for being WRONG.

So, fitness wise, THERE it is!

Get started rebuilding your life, health and fitness TODAY, my friend.

It’s truly so WORTH IT!


Rahul Mookerjee