Fun, that old bugbear, FUN!
- How dare I, I know.

At the outset to certain people – I know, I know.

How dare I – life isn’t supposed to be fun, and how dare I enjoy it as much as I always do!

Didnt you know? Life was supposed to be one boring long ass grind choc a bloc full of crappy so called duties and even stupider so – so called responsibilities – and fun?

Or, thinking – or visualizing the “pot of gold at the end of the rainbow”?

Didnt you know thats a waste of time?

LOL.

Apparently, Jeff Bezos for one didnt get the memo.

“Work hard, have fun, make history!”

I didnt either. Hehe. I’ve always focused on having FUN – not over all – but it’s always been a huge priority for me. If it ain’t fun, I won’t do it.

And back to Bezos, I remember a quote from him saying “he views Amazon customers as invited guests to a party, it’s Amazon’s job to make the party as smooth, hassle free and most of all, FUN as possible!

Hes right.

He could have been speaking to me.

Trust me, shopping is anything BUT a hobby for me.

I rarely do it.

And when I do do it, I’ll finish it as soon as possible – one of those tasks that has to be done, and then I’ll get on with life.

But with Amazon, at least for me, I don’t know – I LOVE their interface. And shopping – or buying things there – just the sheer ease of doing business with Amazon – and their iron clad customer service, guarantees etc – all makes it so much more FUN!

So much fun that often times I’ll buy items from there even when they’re not urgently needed.

NO other website gets that distinction.

Except Amazon.

And being fun is a HUGE part of it.

Not to mention easy, speedily loading, solid infrastructure behind the scenes, the famous Amazon guarantee, and many other things, but most of all, it’s fun!

To me, at least.

True, not as much as some other activities, but hearing me say any sort of shopping is “fun” is like saying “Martians just landed on the planet” (or Bezos once he returned from Mars, hehe).

Trust me on this one!

And …

You’ll see it ain’t just Bezos either.

ANY real doer you’ll see will highly emphasize the value of having fun.

Not so much while working – but overall, in life.

After all, if you aren’t having fun at the end of the day what are you doing it for?

The process doesn’t necessarily need to be enjoyable either; thats part of the fun!

But it’s only the Tom Tom’s and Bozos that claim life should be one long tortous “drudge filled” agony aunt column …

(I happen to know a lot of these fools).

But, fitness and workout wise, myf riend, same thing.

If it ain’t fun – you won’t stick to it.

If it ain’t fun and interesting both, I should say – and if you’re a doer – challenging.

It’s gotta be all those 3 things for you to DO it and keep doing it.

True, that doesn’t take away the grunt part of things i.e. gotta get down to brass tacks and do because … that is where the rubber truly meets the ROAD!

But thats the sort of attitude I have for my business as well.

I’m always doing what I can to make things FUN for you!

Like Charles Mitchell said, my emails are both sensical and “entertaining” – or as much of the latter as the former. Hehe.

Thats what they were intended to be.

Glad I’m hitting the spot, as it were!

And, thats how I wanted my whole checkout process to be.

From start to finish – products – sales page – to single click checkout / pay … making things AS smooth and easy as possible and making it as much fun for you to order from here, what with the discounts as all that as having an orgasm.

OK, that last part was an exaggeration – but the point begets!

Trust me, I’ve seen certain online stores – and their cumbersome checkout pages, process etc which make you enter in the same info 10,000 times, click a dozen times every time you wanna do something, and more …

Not so here, my friend.

It’s the 0 Excuses PARTY, friend, and you’re all invited, and so, I aim at making it as much fun as possible!

And back to workouts – thats why the sheer variety of workouts in all my books, starting with 0 Excuses Fitness to all the others.

Truly all gems, my friend. Lodestones!

Even if I say so myself.

Start by getting your hands on #1 NOW.

Best,

Rahul Mookerjee

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