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Well, well, well.

Who woulda thunk it, eh?

As 0 Excuses Fitness and my other pathbreaking books on fitness and health (as well as motivational tips in general) continue to motivate thousands (hey, from the horse’s mouth! ;)) – and continue to outsell a lot of the other rank and file “normal” books on fitness out there, a thought popped into my mind.

(and this is just the fitness side of things. If I shared my other writing over here, some of the people beneath and probably on this list too woul dhave a corollary, hehe).

Who woulda thunk it.

The guy who was famously told he was useless, had no ambition, was routinely bulled in school, trolled uip and down (and Bozo Scofield is still at it, so I should say “is”) … and more …

… is now not just a fitness expert, but a bonafide “best seller” in many regards.

And it’s about the mind my friend.

The MIND.

Two dates – and years truly changed my life around.

July – Nov 2015 was what kindled the FIRE within – which never truly STOPPED burning.

And 2017 was a landmark year in more than one regard for me.

On that note, if there is ONE book (or two) I Can recommend it is (are) the following –

Pyscho Cybernetics by Dr. Maxwell Malz

Think and Grow Rich by Napoleon Hill.

NO, I do NOT sell these book myself. No, I get NOTHING for promoting them, but for anyone interested in success, these are two books you MUST have. And read about a bazillion times over. No, it ain’t fiction that you can devour in one sitting. It’s MORE Than that.

Every time you read the books, you’ll feel a certain something. You’ll LEARN something new. You’ll feel the words jumping off the page even more and resonating with YOU if youre truly GETTING AFTER IT!

Claude Bristol’s TNT – the Secret Power Within … and the Magic Of Believing are two other books I highly, highly recommend.

Anyway, enough on that. I’m aware most will ignore what I’m saying here, but do so at your own “peril”!

Anyway … back to PRICE.

And why I will ALWAYS keep my prices high regardless of anything else!

Take a look for instance at a recent testimonial I got for a (which is a reasonably priced book actually) for “Pushups – Reverse Pushups – the BEST darn exercise ever”

(btw, check out the other site for more on reviews – I posted a lot more there!).

The exercise in this book is quite difficult to master but once you crack it, it will blow you away at how good it makes your entire body feel, I’m 63 and let me tell you, this one exercise has done more for my overall wellbeing than anything else I’ve ever done. A masterpiece, thank you.

Now, compare it to THIS review.

(this isn’t verbatim, but this was in 2017, right after I released the book – and from a “lookie lou” and “Doubting Thomas” if there ever was one).

I’ll leave his name out of here (indeed, I removed him from my list as well), but here was the sum and substance of what he said.

“I want a refund! The book only has one exercise, and the workouts are similar to 0 Excuses Fitness”.

And there was more, where he directed me to some of the more “normal” books out there.

Um.

No thank you my friend.

And the request for refund was very firmly DENIED (and I then put up the NO REFUNDS policy very clearly on the site as well – it was there before, but I made it more prominent).

The minute you lower your prices, the minute the lookie lou’s and tyre kickers come a hunting my friend.

And thats the lot you want to stay away from. Including but not limited to “Bozo Glyn Scofield like trolls”.

All they want are freebies. And worse, they’ll never do anything with free info even if it’s handed to them on a platter.

I mean, really.

Just one exercise.

Isnt’ that why I SAY THAT LOUD AND CLEAR in the name of the book, for one?

Which review would YOU rather trust?

I’d say the second!

And to reward THIS MAN – a man that truly gets it and got in touch with me about a few of my other books – I not only posted his reviews for all to see – but also gave him a 40% discount (FLAT discount) – no less.

So much for just money being important.

No it ain’t the only and main thing.

And I think you get my point here, fellas! (or ladies reading this!).

And that, my friend, is something YOU must keep in mind too, especially if your work is top notch and a grade or two above the rest.

Now, some may get their knickers in a twist here about “potential lost sales”.

True from a certain perspective. You my lose “numbers”.

But what you lose in numbers, you’ll make up in VALUE.

Ben Settle I believe it was (‘I am not sure, but I think so) who said it, and said it best about focusing on the 4 shiny QUARTERS as opposed to a 100 pennies.

And thats always been my philosophy too. Last, but not least, if there IS indeed a geuine customer who can’t “afford” the book for now – well guess what my friend.

Where there is a will, there is a way, and John Walker knows this better than anyone!

(The person who has been reviewing my stuff as of late – and so does Charles Mitchell – and Gautam – and a host of other people I’ve written about before!).

Both Gautam and John had the issue above, but guess what – they GOT in touch with me – and then well – the rest is HISTORY as they say. Hehe.

So thats the advice there. Take it or leave it, my friend but if you’re serious about success at anything – I’d take it if I were you!

Why – well – I believe I’ve explained it twice already! If not more …

And on that note, I’m out. Back soon!

Best,

Rahul Mookerjee

P S- Pushup Central has been garnering MORE rave reviews. I’ll post about them here too – stay tuned!

PS #2 – And yes, if you want a discount of sorts and are a genuine customer – I’m more than happy to work with ya. Get in touch, and we’ll see what we can do in that regard! 😉