Why “providing value” isn’t always the “ticket” it’s slated to be, and could actually be counter productive for all involved …


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I can just hear the chorus of voices rise up (silently of course hehe) before I start this one …

But believe you me, while providing value above and beyond what you expect, get, and pay for has always been a cornerstone of my biz philosophy (any biz), what I’m about to say here might shock you.

Especially if you fall into one of the above categories (that moan the most and loudest about “expensive products” and “not providing value” – funnily enough with no basis for those statements and when questioned they curl into their little balls but hey …)

  1. Freebie seekers who “just want the information for free” (with which they do exactly squat all).
  1. Tyre kickers who would never ever pay for anything even if it helped them …
  2. The “easily offended” sort and those think “I can get it for free so why pay for that” (hint – NO, you can’t, and more on this later)
  3. The drama queens, can’t handle the truth for what it is sort, serial refunders, and everyone else that doesnt fall into any similar category.

Can all be summed up as such, hehe.

How dare he!

How dare he even say it.

How dare he sell information that people are (in some cases, or perhaps a lot if you’re in one of the categories above) too lazy to search for and put together themselves, and of course use?

(Although to be fair, most of the information in my paid products CANNOT be found online. Hence my challenges to you guys to find something better on pushups than Pushup Central, for instance …)

But really.

I dont’ see any value in providing “everything on a platter my friend”. As I wrote about before today, we tend NOT to value that which is given to us for nothing.

I dont see any value in providing a “shoulder to cry on” or “comforting those that are too lazy to do what needs to be done”.

Or handholding, or mollycoddling …

I do however see value in MOTIVATING people to get off their ass and get her done.

In ENTERTAINING folks (maybe not the way you’d expect, but still!)

(NB – and in that regard, yet another reason I love the one and only Trumpinator – he’s truly a GOOOD, GOOD student of the Dan Kennedy school of marketing!!)

(NB #2 – in that it’s not so much about how many people like you, or hate you, are indifferent to you, follow you etc. Although that DOES PLAY A HUGE PART, it ain’t the whole shebang by far. SALES are, my friend. Or if you’re doing what Trump does, results, which are indeed sales in another form …)

(NB #3 – I realize that bit will fly over most heads reading this, but so be it).

In talking about workouts that get real results (with proof)

In talking about why pull-ups or handstand pushups are some of the best exercises ANYONE can do period …

And such.

There is a reason a lot of my posts are tagged #life or #motivational – because, well, the obvious.

Unfortunately the tyre kickers in the four or so categories above (I actually thought of a 5th but can’t remember it right now, hehe) hate all of the above the most.

So be it.

If thats you, yo uknow which link to click. It’s right there at the bottom of every email, my friend.

And enough with all this already. If this hasn’t motivated you enough to get off your ass, pull out that credit card, and invest in the very best fitness system there is out there, then I don’t know what will!

And if the blatant sales pitches repel you, well, guess what.

They will keep coming, hehe. And so will the “unsubscribe” link at the bottom of each email. 😉

And thats that for now. See ya soon!

Best,

Rahul Mookerjee

PS – Yet another strain of the “How dare he” disease (mental disease) that has been doing the rounds as of yet is “who does he think he is”. Truth be told though, thats an ancient one that seems to have picked up steam yet again. I will keep you posted on that front too, hehe.

PS #2 – Here is where you can pick up a highly unconventional and totally unique course that gives “animal like fitness” a whole NEW slant – Animal Kingdom Conditoning

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