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So here we go again – on a marketing standpoint this time!

And not just marketing. Keeping it real. Saying it like it is. And so forth . . .

A short while ago (well, a few months ago) I wrote bout how I wouldn’t learn Mandarin Chinese (other than what I do know of it already, all learnt in extremely pleasant circumstances if you guys get my drift ?) if you PAID me to do so.

And I meant every word of it while writing it.

And a short while later, after I posted it, and shared it to all my social media. Oh boy.

I still remember, I was taking a walk outside and the messages just KEPT flying in.

Thick and fast.

And while you may not expect me to say it, most of them were HATE filled messages.

A few (and a lot that didn’t respond) had the vibe of approval, but the most vocal of the lot were the “haters”.

I’ll see if I can find the link to it on social media. Ya’ll (those of ya’ll) that can’t stand me may want to have a go at me there too! ?

And here’s the nub of the matter,and indeed why I am bringing it up.

The piece is STILL one of my most widely red pieces without me doing a shred (or lick) of marketing for it.

What do I mean?

Well, the haters hated so much that I couldn’t respond individually to all of ‘em.

Much like those that hated Gorilla Grip when it first came out in its revamped form, hehe.

The criticism could fill pages (and did).

And while I responded to a couple of the comments off the cuff, mostly, no. No way I could even if I wanted to, which I didn’t. who cares, eh.

And curiously enough, sales rose a couple of days later.

Maybe most astoundingly enough, I didn’t market a SINGLE one of my books in that (what some people called) “rant” piece.

And yet . . .

Takeaway #1?

Is this.

As the great Ben Settle once famously said, you’re defined more by your HATERS than those that love you.

Sure, we all want repeat customers that will buy from us again, and again, and again, and spare no effort to tell you how much your products HELPED them, and to these people (Charless Mitchell for one), I am ETERNALLY grateful.

And I mean it!

But I am also equally grateful to those that hate me. With a passion, hehe.

IT wouldn’t be possible without either one of you.

And takeaway #2?

Well, your favorite President when running for election once posted a comment about a supermodel he supposedly was with years ago.

“She’s no longer a 10”, I believe went the comment.

And so FURIOUS was the backlash that you’d think he’d offered to unleash Armageddon on the planet.

That’s all. Five words.

There is a reason your favorite President is known as an engagement machine, my friend, and takeaway #2 isn’t so much WHY he does it (well, it is) but HOW.

HOW is the most important part, and it’s so ridiculously simple that you wouldn’t believe me if I let on to it here.

Anyway, those two takeaways should be food for thought for you a lot of you guys.

Last, but not least results talk and B.S. WALKS.

And I got plenty of the former, I’ll tell ya that.

And one of the best experiences amongst all these which taught me the MOST was what I learned “on the job” and later penned down in “The 10 Commandments of Successful Sales”.

A must grab for those of you looking to improve sales skills – and yes, it will work in any economy, including right now.

Go HERE to grab it if you’re so inclined!

Best,

Rahul Mookerjee

PS – And while you’re at it, check out our other fitness products right here – https://0excusesfitness.com/products

PS #2 – Be on the outlook for my course on how to really make that engagement COUNT! ?